Road traffic accidents are amenable to remedial action. Many a countries have curbed the menace of road accidents by adopting a multi-pronged approach to road safety that encompasses broad range of measures, such as, traffic management, design and quality of road infrastructure, application of intelligent transport system, safer vehicles, law enforcement, effective and quick accident response and care etc. The Government alone cannot tackle road safety problems. There is a need for active involvement of all stake- holders to promote policy reform and implementation of road safety measures.
OUR COMMITMENT TO SAFETY IS BASED ON GREAT CONVICTION ABOUT THE NEED FOR CAUTION AND SAFETY WHILE ON ROAD. WE HOPE TO BRING THE MUCH NEEDED CHANGE IN THE MINDSET OF THE MASSES.
The Nissan Motor Co. Ltd., conducts the Nissan Safety Driving Forum (NSDF) in India as part of its safety driving promotion activities. The program began as an annual activity in 2012. In its initial phase it covered three main Indian cities – New Delhi, Mumbai and Chennai – and since then has gradually expanded to several additional cities across India.
This year, NSDF would reach 8 new cities – Chandigarh, Jalandhar, Jaipur, Vadodara, Nagpur, Chennai, Mangalore and Kochi. The overall reach and engagement levels have phenomenally grown and NSDF has effectively reached close to 2 lakh citizens. It continues to stay committed to its core objective of promoting safe driving behaviour in India.
Compared to the previous year, NSDF has witnessed an impressive 126% growth in the sensitization of wearing seat-belts. In addition, NSDF also conducts live simulated experiences around air bags through a simulated car crash. A 360-degree turn over highlights the use of seat-belts, while sessions on road safety emphasizes on road etiquette to stay safe.
Nissan seeks to support reducing fatalities and injuries caused by traffic accidents, and NSDF represents the company’s commitment in contributing to young, vibrant and mobile India.
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