The Power of Voice to Clean India

Stating that the #AbMontuBolega campaign and other campaigns like that of Swacch Bharat Abhiyaan, Swacch India amongst others cannot be done by only the government or the ministers, the work is to be done by all Indians. These campaigns are for 1.2 billion people and the work shall be repeated 1.2 billion times and then there would be neat and clean India. This work is not really about a 'prachar abhiyan'. These would in-turn serve big efforts in the coming times where we all Indians need to stand united and tall to work for these missions collectively and take the baton ahead for eradicating any menace that lays and the loop- holes from the system.

There are more than a couple of  firms who conduct studies and tours of Dharavi slums in Mumbai area, and most of them are conducted for international tourists, which came into light after the much acclaimed movie "Slumdog Millionaire".

The major sociological issue that is before all of Indians is the deep and grave matter of staying silent to the problems like that of dirt, garbage, hygiene, health, cleanliness, and the manner in which is mishandled largely without proper means of management and handling of them.

A lot of rave reviews of these can be found online, which talk  at length and breadth about the culture, cuisine, industry and hospitality of Dharavi, and trying not to mention the unhygienic conditions people live in. This is definitely not something to be proud of. A lot of concrete and humongous steps in the cleaning arena of our country are long due.

Swachh Bharat Mission initiated by our Prime Minister Shri Narendra Modi launched on 2nd October, is an opportunity for all of us to contribute in the mission of cleanliness. It is important that we the citizens of this country realize the responsibilities and take proper initiatives by creating mass awareness and taking up challenges to do the best for the society in the best possible manner.

Voicing up opinion in this matter becomes so essential as someone has to take the lead, command and initiate the work and stand as a torch-bearer to show the light to others and set missions, agendas, schedules and other important things to be kept in view.

If India is to present a wider and neater picture, she has to chart a different course altogether than what the West followed or follows, as the conditions here are quite different from the earlier scenes. India will have to go around by setting different examples by pursuing the aims and goals of progress and development with minimal or no growth initially into its prime agenda.

A small initiative by an individual could turn into a mass movement and turn the state of affairs upside-down. The main point that is said in the above line is that it is important that we start voicing our opinions for the best ad make the little changes that could be possible from one's side and that shall result in a mass change and shall put things in order.

This is Kyuki Bin Bole Ab Nahi Chalega #AbMontuBolega. To know more about this campaign click AbMontuBolega, and also connect with STREPSILS on Facebookand Twitter.

To listen to Montu speak up for the campaign watch the youtube video by clicking on –AbMontuBolega.

The campaign #AbMontuBolega is played by Saqib where the protagonist is Montu who goes digital at heart and resides primarily on an exclusive online platformhttp://www.abmontubolega.com. In the video on the site, Montu is a boy next door who has hesitations to express himself at several points where he needed to voice his opinion in front of his family, friends and colleagues. This campaign captures the individual attention to make people realize of voicing out their opinion and issues which they think are important without any inhibitions and hesitations because prevention is always better than cure. Montu takes up Strepsils that provides him with a healthy voice and fuses confidence in him to speak on the issues that were important and would create a difference.