India, one of the most emerging world economies where the
investors are finding huge markets for their products and a sure shot winning
hit. India, these days, is not new to the world of gaming, for instance the
video games that lured a huge population, contrary to the general perception.
It started with those little vintage coin-operated video game parlours that we
as kids enjoyed playing Street Fighter and Metal Slug on,
during a trip to a hill-station or during the vacations visits to the
grandparents' home. Today video games are far more accessible, even on devices
such as mobile phones. India houses a ‘mature’, yet limited, or should we say, bottle-necked, video games industry. The Rs 1500 crore (as of 2013) industry
reached the landmark in a not-so-generic way, but one that is characteristic to
the consumer habits.
SHM Entertainment Ltd (“SHM”), has designed an online gaming platform whose applications (“Apps”) are marketed under the brand, “Fat Cat”. Currently the platform allows players to play two unique games on their smartphones and tablets.
Without any matter of doubt, social networks and smartphones have disrupted markets the world over, but it's important to remember that India didn't really have a market to begin with. For developers, these platforms are all raw potential and boundless promise, but actually making the economics work for consumers is proving to be a challenge.
This is where the Indian game developers with their
world-class quality and game development experience step in. India has
excellent programmers and the rapid growth of the market is adding to the
allure.
The best segments of the game which would capture huge
markets soon are:
1. Quiz-game: It is good to enhance knowledge domain at
any point of time and take it forward to higher levels. The game has a good
feature of playing quizzes.
2. User-Adaptability: access to the game on smartphone
makes it so comfortable to play anytime around, even it means to refresh
oneself from the hectic schedule in short breaks time
3. Winning cash and other prizes: The game looks
promising in the manner of earning good value by selecting the shares of the 6
companies which we wish to from the list.
4. Sharing is caring: The game has a very useful
feature of sharing it with friends and making them earn money in a friendly
manner. And, the best is when they earn, you earn too.
5. Challenging friends: involving others to play
this game is not at all a difficult task, as for instance found a lot of
blogger friends there on the game. We can play up there and challenge in the
spirit of game.
6. Brands on the game: There are lots of brands on
the game, we cn go of the ones we know or for the ones we know the shares would
reap good benefits and take up high in the near future.
7. Easy Access: The game has good features of being
accessed even by a novice who has negligible knowledge of gaming by simply
downloading and signing up with the game.
There are facts and figures that say that India is the next
frontier for many gaming companies. India as well as Brazil. Brazil has had and
shown a lot of interest and done very well in the last few years in the gaming
sector. India is untapped and has in store a huge potential waiting to be
unleashed at a large mass level.
Even though the emerging market for mobile gaming is
experiencing teething problems with regards to generating revenue, it is still
serving a valuable purpose in the country. Mobile gaming has brought gaming
culture into India.
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